نوع مقاله : مقاله علمی -پژوهشی کاربردی
عنوان مقاله English
نویسندگان English
Understanding tourists is essential for effective management of a tourism site. If tourism destination managers understood tourist behavior, they would have a better idea of how to formulate their marketing strategies to optimize the efficient use of their available resources. This article presents a new interpretive framework for tourists’ cultural-identity-behavioral perceptions. The present study is a descriptive-analytical article that falls into the category of applied research. The research strategy is survey research. The statistical population is tourists who have visited the tomb of Sheikh Safi al-Din Ardebili. The sampling method was simple random. The results show that aesthetics has a positive and direct effect on perceptual value. Aesthetics in cultural heritage sites, not only as a visual feature, but also as a mental-emotional component, constitutes an important part of the perceptual value of the tourist experience. Perceptual value also has a direct and significant effect on tourists’ emotional loyalty. On the other hand, tourists’ emotional identity has a direct and significant effect on tourists’ emotional loyalty. On the other hand, all stimuli have a positive and indirect effect on the emotional identity component through subjective experience. Finally, it is suggested that during the peak season, software measures such as timed entry and duration of visit or cultural zoning should be considered.
کلیدواژهها English
