بررسی تاثیر جاذبه های ناملموس بر توسعه گردشگری شهرهای اسلامی (نمونه مورد کلانشهر تبریز)

نوع مقاله : مقاله علمی -پژوهشی کاربردی

نویسندگان

1 دانشیار گروه جغرافیا و برنامه ریزی شهری/ دانشکده برنامه ریزی و علوم محیطی/ دانشگاه تبریز/تبریز/ایران

2 دانشیار گروه جغرافیا و برنامه ریزی شهری/ دانشکده برنامه ریزی و علوم محیطی/ دانشگاه تبریز

3 دانشجوی دکتری جغرافیا و برنامه‌ریزی شهری/ دانشکده جغرافیا و برنامه‌ریزی/ دانشگاه تبریز/ تبریز/ایران

چکیده

در دنیای امروز جاذبه های مقاصد گردشگری به دلیل فرایند جهانی‌شدن و تأکید بر عناصر ملموس و فیزیکی، بخصوص در مقاصد شهری بیشتر شبیه هم شده اند و این امر باعث شده است تا امروزه توسعه مقاصد گردشگری شهرهای اسلامی و هدف نهایی آن یعنی متمایزسازی مقاصد به فرایندی دشوار و کم اثر تبدیل شود. همچنین به نظر می رسد به دلیل ماهیت اصیل و ریشه دار میراث و فرهنگ‌عامه در شهرهای اسلامی، تأکید بر جایگاه جاذبه های ناملموس این شهرها می تواند به توسعه هرچه بیشتر گردشگری اسلامی آنان کمک نماید. بر این اساس، هدف این پژوهش بررسی تاثیر جاذبه های ناملموس بر توسعه گردشگری شهرهای اسلامی است. در این راستا پس از مطالعه مبانی نظری و پیشینه تحقیق، سازه ها و مدل مفهومی تحقیق طراحی گردید. این پژوهش توصیفی و از نوع پیمایشی بوده و از روش نمونه گیری در دسترس استفاده نموده است. حجم نمونه مورد بررسی 384 نفر از گردشگران ورودی به شهر تبریز بودند. حداقل حجم نمونه لازم برای تکمیل پرسشنامه‌های این پژوهش ۳۸۴ نفر در نظر گرفته‌شد. برای تحلیل داده‌ها و آزمون فرضیه‌های پژوهش از مدل‌سازی معادلات ساختاری با نرم‌افزار Smart PLS استفاده‌شده است. یافته‌های این پژوهش نشان می‌دهد که جاذبه های ناملموس گردشگری تأثیر معنی داری بر توسعه گردشگری شهرهای اسلامی دارند. همچنین این یافته ها حاکی از آن بود که جاذبه های ناملموس گردشگری تأثیر معنی داری نیز بر ابعاد توسعه گردشگری شهرهای اسلامی شامل ارزش و فواید ادراک شده، حمایت و مشارکت و پایداری توسعه دارد.

کلیدواژه‌ها

عنوان مقاله [English]

Investigating the Impact of Intangible Attractions on Development of Tourism in Islamic Cities (Case Study of Tabriz Metropolis)

نویسندگان [English]

  • Rahim Heydari Chineh 1
  • Shahrivar Rostaei 2
  • Salman Feizi 3
1 Associate Professor/ Department of Geography and Urban Planning/ Faculty of Planning and Environmental Sciences/ Tabriz University/ Iran
2 Associate Professor/ Department of Geography and Urban Planning/ Faculty of Planning and Environmental Sciences/ Tabriz University/ Iran
3 Ph.D. Student of Geography and Urban Planning/ Faculty of Planning and Environmental Sciences/ Tabriz University
چکیده [English]

In today's world, attractions for tourist destinations have become more similar to each other due to the globalization process and focus on tangible and physical elements, particularly in urban destinations. Therefore, developing tourism destinations of Islamic cities and its ultimate goal- i.e. differentiating destinations- has now a day become a difficult and low-impact process. In addition, it also seems that focus on the situation of intangible attractions of these cities can help to develop their Islamic tourism due to the original nature and locational root of heritage and folklore in Islamic cities. The purpose of the research was to study the impacts of intangible attraction on the development of tourism in Islamic cities. In this regard, constructs and conceptual framework of the research were designed after studying theoretical foundations and research background. The research type was descriptive-survey research in which convenience-sampling method was used. The sample size was 384 citizens of arrival tourists to Tabriz City. 384 person were considered for the minimum sample size required to complete questionnaires. Structural equation modeling was used to analyze data and test hypotheses through Smart PLS software. Findings showed that tourism intangible attractions significantly affect the development of tourism in Islamic cities. In addition, findings indicated that tourism intangible attractions significantly affect the dimensions of developing tourism in Islamic cities including perceived value and benefits, support and participation, and sustainable development.

کلیدواژه‌ها [English]

  • "Intangible Attractions"
  • "Tourism Development"
  • "Islamic Cities"
  • "Tabriz Metropolis"

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فصلنامه جغرافیا (برنامه ریزی منطقه ای)
دوره 11، شماره 43
مرداد 1400
صفحه 471-485

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