Authors
1
PhD student in Marketing Management, Islamic Azad University, Tabriz Branch, Tabriz, Iran.
2
Associate professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran (Corresponding author)
3
Assistant Professor, Department of Management, Faculty of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
4
Professor and faculty member of Tabriz University, Tabriz, East Azerbaijan, Iran.
10.22034/jgeoq.2024.486668.4164
Abstract
The present study aims to provide a model for tourist fascination with emphasis on its antecedents and consequences. Descriptive research method from is a type of survey. Statistical population of research Includes Iranian tourists in 2019 and 2020 in least Once the experience of traveling abroad (Turkey, Malaysia, Dubai, Georgia, Armenia and Azerbaijan) Have. Using available sampling method, 450 people were selected for the study. To collect research data from Researcher-maden questionnaire. Based on theoretical foundations and Experimental background related used. Validity of the questionnaire through the opinion of experts, Second-order factor analysis And reliability of the questionnaire through Cronbach's alpha coefficient, Composite reliability (CR) and Mean explained variance (AVE) Confirmed, research data were analyzed using Pearson correlation coefficient and structural equation modeling using Amos and SPSS statistical software analyzed. The results showed that the antecedents of tourist fascination Includes destination identity, tourist experience and perceived image They had a positive and significant effect on tourist fascination, Consequences of tourist fascination include tourist trust, tourist loyalty, co-creation, content production and word of mouth is Which have a positive and significant effect on tourist fascination.
Keywords