Despite its rich cultural and natural assets, Iran's tourism industry requires innovative marketing management approaches to navigate global competition and rapid technological shifts, where the emergence of Metaverse technology offers unprecedented opportunities to redefine tourist experiences, expand target markets, and enhance destination branding. This research conducts a futures study on marketing management within Iran’s tourism industry based on Metaverse technology using a mixed-methods (qualitative-quantitative) approach, where data were analyzed through the Delphi technique and Structural Analysis (MICMAC). After identifying 29 influential indicators across technological, economic, socio-cultural, political-institutional, environmental, and marketing domains, 14 key drivers were extracted, revealing that the primary factors include supportive government policies (1189), the penetration level of Metaverse technologies (1149), societal attitudes towards digital identities (1070), the financial capacity of private and public sectors (1057), and virtual experiences based on Digital Twin (985). These findings indicate that the success of a tourism-based Metaverse in Iran depends more on institutional support, cultural acceptance, and financial viability than on technology alone; therefore, it is recommended that policymakers establish transparent legal frameworks, invest in digital infrastructure, and strengthen cross-sectoral collaboration to facilitate sustainable and competitive adoption. This study fills the theoretical gap in the field of tourism Metaverse in Iran while providing an operational framework for decision-makers and industry stakeholders.