Strategic planning of the city, based on the impact of holy places on the livelihood of indigenous peoples using SWOT and QSPM

Document Type : Original Article

Author

Assistant Professor, Department of Architecture, Natanz Branch, Islamic Azad University, Natanz, Iran.

Abstract

Today, tourism is one of the most important economic activities in different parts of the world and its value is increasing. Various countries have invested in this area, especially religious tourism, because of its economic dimensions; Iran has a high potential in attracting religious tourism through the presence of religious spaces. This study will examine the grave of Imam Zadeh Aqa 'Ali Abbas and Seyyed Mohammad, as one of the most important religious sites in Iran, in order to develop appropriate strategies by examining the opportunities and threats of tourism development. To achieve economic efficiencyFor this purpose, 16 questionnaires were identified by experts and experts and by using SWOT technique in the study area, we identified 16 strengths and weaknesses against 19 threats and opportunities. Then the QSPM table was prepared for 9 important strategies that were calculated by expert SWOT table coefficients in scores of 1 to 4 for each strategy. The results show that despite the cultural, religious, historical importance and high ecotourism potential of this area, unfortunately, the economic exploitation of indigenous people is very low. Surveys show that diversification of tourist services and facilities to satisfy the highest tourists and better cooperation of local authorities with the doorstep managers and investors in the region accounted for the least. Satisfying tourists, as well as diversifying into promotional activities to introduce the region's attractions and form private-sector tourism cooperatives, have the greatest impact on the livelihood of indigenous people from this religious site.

Keywords

References

  تقوایی، مسعود،(1388)،نقش و جایگاه برنامه ریزی چند بعدی در توسعه توریسم و گردشگر مطالعه موردی: منطقه خرو طبس، مجله جغرافیا و برنامه ریزی محیطی، شماره 3، پاییز 1388.
افتخاری؛ رکن الدین ، مهدوی؛ علیرضا و داوود، (1384). راهکارهای توسعه گردشگری روستایی با استفاده از مدل   SWOT، مجله مدرس علوم انسانی، انتشارات دانشگاه تربیت مدرس، شماره پیاپی 45. صفحات: 53-68.
نصیری،عزت الله و بادی ،لیلا، (1389) ،جغرافیای تاریخی شهر بادرود، فصلنامه مسکویه ،سال 5،شماره 15
تقوایی،مسعود،موسوی،سیدعلی،غلامی بیمرغ،یونس،(1389)،تحلیلی بر توسعه گردشگری مذهبی ،سال دهم،شماره 31
منصوری.ع، نقش گردشگری در برنامه ریزی شهری شیراز، پایان نامه دکتری جغرافیا و برنامه ریزی شهری، دانشگاه اصفهان ،1383
سلطانی، علی، دشتی، علی، بابایی، احسان و قضایی، محمد، (1393)،ارزیـابی کیفیـت خـدمات گردشـگری مذهبی کلانشهر مشهد از دیـدگاه گردشـگران، آرمانشهر، شماره  13،صفحه ،333-342
عزمــی آییــژ و خــانی، فضــیله، (1389)،بررســی میــزان رضایتمندی گردشگران مذهبی بازدیدکننده از امامزاده آقاعلی عباس بادرود، فصلنامه جغرافیا، شماره  ،14صفحه  ،20-34پاییز .
England research,  (2005) rural and farm tourism, journal of agricultural Economic, vol , 20 , No 11
Ashworth, GJ. (1989). Urban Tourism: an imbalance in attention, Progression in Tourism and Hospitability Management Vol.1, p. 33-54, London, Belhaven
AVCI, Turgay And Halil Nadir, 2010, Comparison Of Service Quality Expectations And Perceptions Of Tourism, In North CyprusAccommodation Establishments Interms Of Demographic Factors, School of Tourism and Hospitality Management Eastern Mediterranean University Turkey.
Blank, U. (1994). Research on Urban Tourism Destination, Travel, Tourism and Hospitality Research, p.181-196, New York, John Wiley
Eraqi, Mohammed 2006, Tourism services quality (TourServQual) in Egypt The viewpoints of external and internal customers, Benchmarking: An International Journal, Vol. 13 No. 4, pp469-492.
1997, D Tourism and Urban Transformation. Fainstein, SS. and Gladstone,
Griffin, Tony Deborah Edwards and Bruce Hayllar, 2007, Urban Tourism Research Priorities: Contrasting Perspectives Of Industry And Academia, Cauthe 2007 Conference Tourism: Past Achievements, Future Challenges Sydney,
ICEP(1997).TurismoReligioso, Turismo-Mercados Emissores, n./12.
Geography (Regional Planning)
Volume 11, Issue 45
December 2021
Pages 761-773

Files

Share

How to cite

Statistics