Designing and explaining the policy model in the tourism industry with a focus on mountain tourism

Authors

1 Department of Management, Payam Noor University, Tehran, Iran

2 Department of Business Administration, Payam Noor University, Tehran. Iran

10.22034/jgeoq.2023.366055.3896

Abstract

The present study was investigated with the aim of designing and explaining the policy model in the tourism industry with the focus on mountain tourism. In terms of its purpose, this research is part of applied research. The philosophy of the current research is interpretive. In fact, the research approach of this study is inductive-deductive in terms of data collection logic. In order to analyze the data, the methods of thematic analysis and confirmatory factor analysis were used; In the stage of model design, the use of academic experts and experts in the field of the subject area of the research, as well as experts in tourist and tourism companies, have been the intended community. Sampling at this stage is of the targeted reference or snowball type, which is a non-probability method. In this research, the selected samples include the managers and experts of tourist and tourism companies, who were selected based on their expertise, education, experiences, and busyness in the number of 25 cases, and interviews were conducted from them. In the present research, the interviews were used to determine the variables of the policy model in the tourism industry (mountain tourism) through experience.

Based on the findings of thematic analysis, 4 dimensions and 14 components affecting policy making in the tourism industry with the focus on mountain tourism were identified. These topics include: strengthening the cultural foundation of tourists, emotional reactions, improving the decision-making style of tourists, market effectiveness.

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