Geography and Regional Planning

Geography and Regional Planning

Identification of e-tourism strategies in the post-corona era Using a competitive intelligence approach (Study case: Recreational Tourism Department of Kish Island)

Document Type : Original Article

Authors
1 PhD student in Business Management, Kish International Campus, Tehran University, Kish, Iran
2 Associate Professor, Department of Public Administration, Faculty of Management, University of Tehran, Tehran, Iran
10.22034/jgeoq.2025.252390.2755
Abstract
The current research seeks to identify e-tourism strategies in the post-corona era by using the competitive intelligence approach (case study: leisure tourism sector of Kish Island). This research is applied in terms of purpose and descriptive-survey in terms of research method. The statistical population of this research was the owners of recreational tourism businesses in Kish Island as well as tourists who use recreational tourism services. These people were selected through purposeful and snowball sampling. A questionnaire was used to collect data related to theoretical foundations and to extract primary factors and indicators from the interview method, library and internet sources, and to collect the information and data needed to check the opinion of experts. In order to check the indicators, the average answer test was used. The research findings show that in the evaluation of external factors, the score of threats (386) is higher than the score of opportunities (195), and in the evaluation of internal factors, the score of strengths (327) is higher than the score of weaknesses (182); Therefore, the results indicate that in the evaluation of external factors, the points of threat outweigh the opportunities and in the evaluation of the internal factors, the strengths prevail over the weaknesses, and also the results of the interviews are on the same side as the results of the questionnaire; Therefore, it can be said that in formulating strategies,
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