Geography and Regional Planning

Geography and Regional Planning

Structural modeling of drivers of distribution channels' participation in value creation for producers located in the economic geography of Tabriz city

Authors
Botan Ali Hassan 1
samad Aali 2
naser Fegh-hi Farahmand 3
1 Associate professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz,
2 Assistant professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Branch.
3 Associate professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
10.22034/jgeoq.2025.486642.4163
Abstract
The participation of distributors in creating value for the manufacturer is one of the topics that has received attention in recent years due to the important role of distributors in direct communication with customers and the product market; Based on this, the aim of this article is to model the structural drivers of the participation of the distribution channels of the Tabriz shoe industry in creating value for manufacturers. The research method was descriptive-causal. The statistical population of this research included two sections of experts and all shoe sellers and exporters in Tabriz. In this research, 15 experts participated in the first part and 269 shoe sellers and exporters of Tabriz answered the questionnaires in the second part of the research. For data analysis, interpretive structural modeling and structural path modeling have been used. The findings of the structural-interpretive modeling section show that the developed structural model has five levels, and the components of each line have direct and indirect effects on other levels. The basis of participation of shoe industry distribution channels the main component of strategic alliance, which is known as the most effective driver for distributors to participate in value creation. Ideation skills and resources are also considered as the most effective main component of participation in creating value for manufacturers. Also, the test of the designed structural model has shown the appropriate validity and reliability of the model and confirmed the direct and indirect relationships of the drivers of distributors' participation in creating value for producers.
Keywords
value creation
distribution channels
participation of distributors
Tabriz shoes
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