Geography and Regional Planning

Geography and Regional Planning

Analysis and Evaluation of the Impact of Public Awareness Programs on the Environmental Behavior of Zanjani Citizens in the Gavazang Tourist Complex

Document Type : Original Article

Authors
Mohammadtaghi Heydari 1
mahtab amraie 2
Zahra Khalesi 3
1 3. Associate Professor, Department of Geography and Urban Planning, Department of Geography, Faculty of Social Sciences, University of Zanjan, Zanjan, Iran
2 PhD student in Geography and Urban Planning, Department of Geography, Faculty of Social Sciences, University of Zanjan, Zanjan, Iran
3 Bachelor's Student in Geography and Urban Planning, Department of Geography, Faculty of Social Sciences, University of Zanjan, Zanjan, Iran
10.22034/jgeoq.2025.520468.4271
Abstract
The present research aims to investigate the environmental behavior of Zanjani citizens and analyze the impact of public awareness programs on these behaviors in the Gavazang tourism complex. This study endeavors to evaluate the effect of these programs on the environmental attitudes and behaviors of citizens using mixed qualitative and quantitative methods. Based on the type of research, the present study is applied, and in terms of methodology, it is descriptive-analytical. To collect information and data, library methods and field studies (interviews and researcher-made questionnaires) were employed. The Spss and Minitab software were used for data analysis. Descriptive statistics (percentage, frequency) were used to examine the characteristics of the respondents, and a one-sample t-test and ANOVA were used for the final analysis of the findings. Cronbach's alpha was used to assess the reliability of the questionnaire, and the alpha value was 0.735. The results indicate that awareness programs have had a positive impact on five indicators of the environmental behavior of Zanjani citizens visiting Gavazang: environmental awareness, environmental behavior, participation in environmental programs, attitude towards environmental issues, and access to environmental information resources. Furthermore, the results of the one-way analysis of variance showed that the indicators of participation in environmental programs and access to environmental information resources had the greatest impact.
Keywords
Environmental behavior
Public awareness
Gavazang
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