نوع مقاله : مقاله علمی -پژوهشی کاربردی
نویسندگان
1 گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.
2 گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The data of this research was collected in the field and using a questionnaire. The statistical community of this research was formed by all the fans of Persepolis and Pikan football teams in the Iranian Premier League in the season of 1401-1400 (the twenty-third week of the Premier League, 02/14/1401, at 20:40, Azadi Stadium) due to the uncertainty The exact number of fans (more than 20,000 people) was considered based on Morgan's table, the number of statistical samples for the unlimited statistical community of 384 people and in a simple random manner. The current research tools include the relationship quality scale by Kim et al. (2011), the sports fan identity scale by Wan et al. (1993), the social identity scale by Mill et al. (1992), the conflict scale by Zaichkowski et al. (1985), the consumption scale. Media and Facebook usage scale and Twitter usage scale by Wakefield (2016), fan attendance scale through a question (How many of your favorite team's players did you attend this season?) which is yes And the answer is no, and its range will be between 0 and 30. To analyze the data, t-test and structural equations including confirmatory factor analysis and path analysis were used. The findings showed that social media has a positive effect on extreme enthusiasm (1.42), media behavior (9.29) has a positive effect on adaptive enthusiasm, and media consumption (4.83) has a positive effect on extreme enthusiasm towards fan presence.
کلیدواژه‌ها [English]
', './data/jgeoq/coversheet/cover_fa.jpg'))