تاثیر بعد محسوس- مصنوع فضای شهری جمعی باز بر تصویر ذهنی گردشگران از آن فضا: یک مطالعه کیفی

نوع مقاله : مقاله علمی -پژوهشی کاربردی

نویسنده

دکتری طراحی شهری، استادیار دانشکده معماری و شهرسازی، دانشگاه صنعتی جندی شاپور، دزفول، ایران.

چکیده

عواملی مختلفی باعث توسعه گردشگری می شوند. از جمله این عوامل، مخصوصا در بخش گردشگری شهری، توجه به نقش فضاهای شهری جمعی باز در جذب گردشگران می باشد. از جمله مهمترین عوامل تاثیر گذار بر ادراک و رفتار گردشگران در مقصدهای شهری، تصویر ذهنی آنان از آن مقصدها می باشد. مطالعات کمی به تصویر ذهنی گردشگران از فضاهای شهری جمعی باز پرداخته اند. در این مطالعه، نقش بعد محسوس- مصنوع فضاهای شهری جمعی باز در تصویر ذهنی گردشگران از این فضاها بوسیله مصاحبه با 24 گردشگر داخلی، تکراری و جوان شهر اصفهان بررسی شد. در این مطالعه کیفی، از تحلیل محتوا استفاده شد و همچنین روش نمونه گیری هدفمند، تا رسیدن به اشباع داده ها مورد استفاده بود. داده ها از طریق مصاحبه های نیمه ساختار یافته و مشاهده های میدانی جمع آوری شدند. سپس از تحلیل محتوای استقرائی برای تحلیل داده های جمع آوری شده استفاده شد.نتایج نشان می دهد : 5 مقوله اصلی از این مطالعه حاصل شد: 1) غنای عملکردی، 2) غنای بصری، 3) منحصر بفردی عناصر کالبدی، 4) مبلمان و المان های فضا و 5) دسترسی و ارتباط با فضا. این مطالعه نشان داد که عوامل محسوس- مصنوع مختلفی بر تصویر ذهنی گردشگران از فضاهای شهری جمعی باز تاثیر می گذارند. بر اساس یافته های این مطالعه، پژوهش های بیشتری راجع به تصویر ذهنی گردشگران از فضای شهری جمعی باز مورد نیاز است.

کلیدواژه‌ها

عنوان مقاله [English]

The impact of the tangible - artifact dimension of urban public open space on the mental image of tourists from that space: a qualitative study

نویسنده [English]

  • AMIR TAYYEBI
Architecture and Planning Department, Jundi-Shapur University of Technology, Dezful, Iran.
چکیده [English]

Tourism has a positive effect on the economic, cultural and political development of a country by increasing income, reducing the socio-psychological distance between nations and peoples, creating friendship, maintaining stability and strengthening the national image. Various factors contribute to the development of tourism. Among these factors, especially in the urban tourism sector, is the role of open urban spaces in attracting tourists. One of the most important factors affecting the perception and behavior of tourists in urban destinations is their mental image of those destinations. Few studies have addressed the mental image of tourists of open urban spaces. In this study, the role of the tangible dimension-artifact of open urban urban spaces in the mental image of tourists of these spaces was investigated by interviewing 24 domestic, repetitive and young tourists in Isfahan. In this qualitative study, content analysis was used and also purposeful sampling method was used to achieve data saturation. Data were collected through semi-structured interviews and field observations. Inductive content analysis was then used to analyze the collected data. The results show: 5 main categories were obtained from this study: functional richness, visual richness, uniqueness of physical elements, furniture and space elements and access and communication with Space. This study showed that various tangible-artifact factors affect the mental image of tourists of open urban spaces. Based on the findings of this study, more research is needed on the mental image of tourists of open urban space.

کلیدواژه‌ها [English]

  • Tourist Destination Image
  • Urban Public Open Spaces
  • Content Analysis
  • Qualitative Study
  • esfehan

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فصلنامه جغرافیا (برنامه ریزی منطقه ای)
دوره 12، شماره 47
تیر 1401
صفحه 763-783

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