مدل ساختاری کسب و کارها ی با نوآوری تجارت الکترونیک شرکت های خدمات گردشگری شمال ایران

نوع مقاله : مقاله های برگرفته از رساله و پایان نامه

نویسندگان

1 گروه کار آفرینی، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران.

2 عضو هیات علمی دانشگاه مازندران،مازندران، ایران.

3 گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران.

4 گروه حسابداری، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران.

10.22034/jgeoq.2023.386063.4026

چکیده

این پژوهش با هدف ارائة چارچوبی از کسب کار های تجارت الکترونیکـ در شـرکت های خدمات گردشگری در منطقه شمال ایران اجرا شده است. بدین منظور، پس از مرور مطالعات پیشین در زمینة آمادگی تجارت الکترونیکـ در کسب و کار با توجه به محیط اقتصادی و انتخاب مدل مناسب، شاخص های مدل در قالب پرسشنامه ای در اختیار خبرگـان قـرار گرفـت و به کمک روش غربالگری فازی، تعداد 40 شاخص برای ادامة کار نهایی شـد. به منظور تایید برازش مدل اصلی پژوهش از روش معادلات ساختاری و نرم افزار smart PLS 3 استفاده گردید که با توجه برقرار نبودن معیار های بخش اندازه گیری برای مدل پژوهش نسبت به حذف 5 شاخص از جمع 40 شاخص مدل اصلی اصلاح گردد که در نهایت31 شاخص در مدل نهایی مورد تایید قرار گرفت. بنا بر مدل نهایی با 5 عامل اصلی به ترتیب اولویت شامل: الزامات های محیط اقتصادی کسب وکار, شاخص های عملکرد کسب و کار, شاخص فناوری مرتبط با کسب وکار,شاخص های درون کسب و کار و شاخص های مدل کسب و کار نوآوری تجارت الکترونیک تشکیل گردید.

کلیدواژه‌ها

عنوان مقاله [English]

Structural model of businesses with e-commerce innovation of tourism services companies in northern Iran

نویسندگان [English]

  • Sina Ahmadpour Kasgari 1
  • Hassanali Aghajani 2
  • Samereh Shojaei 3
  • Majid Ashrafi 4
1 Department of Entrepreneurship, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.
2 Faculty member at university of Mazandaran, Mazandaran, Iran.
3 Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.
4 Department of Accounting, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.
چکیده [English]

This research has been carried out with the aim of providing a framework of e-commerce businesses in tourism service companies in the northern region of Iran. For this purpose, after reviewing the previous studies in the field of e-commerce readiness in business with regard to the economic environment and choosing the appropriate model, the model indicators were placed in the hands of the experts in the form of a questionnaire and with the help of the fuzzy screening method, 40 indicators for Continuation of the final work. In order to confirm the fit of the main research model, the structural equation method and smart PLS 3 software were used, and due to the non-establishment of the criteria of the measurement section for the research model, it was modified by removing 5 indicators from the total of 40 indicators in the main model, which finally resulted in 31 indicators in The final model was approved. According to the final model with 5 main factors in order of priority including: the requirements of the business economic environment, business performance indicators, business related technology index, indicators within the business and business model indicators of e-commerce innovation was formed

کلیدواژه‌ها [English]

  • Business model
  • e-commerce
  • tourism service companies
  • structural modeling
  • smart

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