The purpose of this paper was to study of factors affecting sports tourism using beach sports. The research method was descriptive-analytical and after collecting, classifying and organizing data prepared by tourism-sports experts and coastal tourists of Bandar Abbas, they were analyzed. To achieve this approach, by identifying weaknesses, strengths, opportunities and threats based on the SWOT model, a management strategy was presented in the development of beach sports tourism in Bandar Abbas. The results showed that creating green space created in coastal areas, creating new job opportunities, supporting coastal tourism programs and preserving cultural traditions and familiarity with different cultures are the most important strengths of the region. The destruction of the environment and marine ecologies by dumping waste into the sea and passing tourist boats along with the risk of damaging the cultural heritage of the community and tensions between tourists and the host environment are known as the weaknesses of the region. The most important opportunities are growth and development in other sectors of the tourism industry and increasing organizational capabilities and market exploitation. The most important threats will be inflation and price increases, rents and the creation of fake jobs. In general, the strategic position of beach sports tourism development in Bandar Abbas is in the offensive position of SO that in implementing this strategy, the organization tries to make the most of external opportunities by using internal strengths.