نوع مقاله : مقاله های برگرفته از رساله و پایان نامه
عنوان مقاله English
نویسندگان English
This study is conducted in order to investigate the impact of the use of smuggled cosmetics and health products on the lifestyle of female consumers in the city of Tehran, This research is applied in terms of purpose and due to the nature of the data, it is causal-explanatory. The statistical population consists of female citizens of Tehran over 18 years old. The sample size was estimated to be 384 people and multi-stage cluster sampling method was used to find the study unit. The measurement tool was a researcher-made questionnaire. The content and factor validity were checked, so that the content validity was obtained by using SH Laushe's formula equal to 0.88; And the reliability was obtained with Cronbach's alpha equal to 0.81. Based on the descriptive results, the use of smuggled health and cosmetic products among women is about 45%, and the results showed that 42.7% of women had a tendency to manage their bodies at medium and high levels. The results showed that the use of smuggled cosmetics and health products with a beta of 0.851, it has had an effect on the body management of female consumers. Also, according to the results of the beta coefficient (0.860), a linear causal relationship has been observed between the amount of consumption of smuggled cosmetics and the leisure time of female consumers. Finally, the beta coefficient (0.792) has shown that there is a linear causal relationship between the consumption of smuggled cosmetics and the lifestyle of female consumers.
کلیدواژهها English
