نوع مقاله : مقاله های برگرفته از رساله و پایان نامه
عنوان مقاله English
نویسندگان English
Franchise contract becomes one of the most important business development tools in today's era. This contract is a business agreement in which the owner of a particular trademark, business method or product (franchisor) allows another person or company (franchisee) to use this trademark, method or product. own business. set up and run. On the other hand, the franchisee is obliged to pay a fee as a royalty and comply with the conditions set by the franchisor. The effects of the franchise contract are very diverse and affect various aspects of the business. Among these works, the following can be mentioned: Franchising allows the franchisor to expand his sales network quickly and at the lowest cost and penetrate new markets, and the franchisee uses a well-known brand and acquisition method. And the proven work reduces the failure of your business. The franchisor and franchisees work together to create a strong and integrated network that benefits all parties. One of the important features of the franchise agreement is to create uniformity in products and services. which is provided by franchisees. This helps strengthen the brand and increase customer satisfaction. Franchise agreements may impose restrictions on the franchisee, such as the selection of products and services, pricing, and marketing methods.
کلیدواژهها English
