Urban tourism with a focus on creativity, quality of life and welfare of citizens is an approach to urban development that cities have used to achieve sustainable urban development. Creative tourism has a positive effect on the cohesion of the local community and is effective on the interaction between tourism and the host and leads to the intention of re-traveling tourism. There is a possibility of developing creative tourism in cities such as Babolsar according to social, economic, cultural and environmental characteristics. With the help of documentary and library methods, the concept of creative tourism city was studied from a theoretical point of view, definitions of thinkers and related concepts. Models and indicators of creative tourism city were identified and components in this field were extracted. To extract the influential factors and potentials of Babolsar in the field of tourism, the factor analysis model in SPSS was used and factor loads of each of them were extracted in compiling the native model of the creative tourism city of Babolsar. The results show that the factor of business processes with a factor of 16,247 is the most important among the indigenous indicators of creative tourism. creative and innovative thinking, cultural and spiritual capital with a factor load of 13.229 and 8.76 are ranked second and third. Sustainable infrastructure, attractiveness and diversity, tradition and identity, quality , knowledge, education, deepening , multiplicity and diversity , participation are other effective factors in developing the native model of the creative tourism city of Babolsar.