نوع مقاله : مقاله های برگرفته از رساله و پایان نامه
عنوان مقاله English
نویسندگان English
In the present era, public diplomacy, as one of the key tools in foreign policy and as a complement to the official diplomacy of countries, plays an important role in shaping the image of a country in the international arena. The Islamic Republic of Iran, given its rich history, diverse culture, and human capacities, has great potential for promoting public diplomacy. However, Iran faces serious challenges such as ineffective communication with international communities, lack of effective strategies in using new information technologies, and inefficient media management. These problems have caused Iran's image to be affected by negative propaganda and misconceptions at the global level. At the same time, Iran also has opportunities that can help promote public diplomacy. Utilizing new information technologies, utilizing cultural and historical capacities, and strengthening scientific diplomacy can help improve the status of Iran's public diplomacy. Iranians living abroad can also act as unofficial ambassadors and promote Iran’s positive messages in host countries. To maximize these capacities, suggestions have been made including developing a comprehensive digital diplomacy strategy, strengthening cooperation with international media, and effective media crisis management. Ultimately, Iran’s public diplomacy requires a comprehensive and coordinated approach that can identify existing weaknesses and, by taking advantage of opportunities, promote Iran’s true and positive image in the international arena.
کلیدواژهها English
