نوع مقاله : مقاله علمی -پژوهشی کاربردی
1 دانشیار جغرافیای طبیعی و آمایش، دانشگاه تهران، تهران، ایران
2 دانشجوی دکتری جغرافیا و برنامهریزی شهری، دانشگاه خوارزمی، تهران، ایران
عنوان مقاله [English]
The present research, with emphasis on strategic planning approach, seeks to elaborate executive strategies and Effective for sustainable development of tourism industry of Kavir Shahdad. Due to its capabilities and valuable resources, this region has the ability to turn into tourist attractions And with accurate and efficient planning, it can be introduced as a tourist destination in the country. In this regard, the strategic planning approach is able to turn the region's resources into attractions and tourism activities. As a result, there are potential positive effects, including increased employment, increased social welfare of the people of the region, Preserving and developing existing resources, historical and natural resources of the region. In the first step, interviews and surveys were carried out through a questionnaire from experts, officials and administrators of the tourism sector in Kahir Shahdad area. In the second step, data and information are analyzed using content analysis and SWOT analysis, which is a strategic orientation. Then, using the external and internal evaluation matrix to identify the expected impacts of the region Quantitative Strategic Planning Matrix QSPM is classified and prioritized tourism development strategies of Kavir Shahdad Area The results of the surveys and calculations show that the region faces the opportunity for the tourism sector in the external environment with the opportunity and the internal environment. Therefore, it has a very high capacity to develop and enhance its tourism capacity to become a developed tourism destination.