عنوان مقاله [English]
Tourism, as one of the most important sustainable development industries, creates cultural, social and economic opportunities for metropolises and the mother cities of the world, including Iranian metropolises. The tourism industry and market has attracted the attention of many city officials around the world due to its undeniable capabilities in creating jobs, improving infrastructure and attracting capital. Sustainable tourism, relying on the concept of sustainable development, wants the tourism industry and market to have the least impact on the host society and the environment while being economically profitable. One of the important and growing types of tourism is sports tourism. Today, sports tourism as an industry and white market among developed countries has become one of the important strategies to increase employment, income, infrastructure development, and improve the economic and political situation. As one of the metropolises of Iran, Mashhad is one of the most developed cities in terms of economic development indicators and tourist attraction. But the situation of this city is not very favorable in terms of some indicators of sustainable development; Unemployment, poverty, addiction, theft and sexual exploitation are among the most prominent social problems of the city. Marginalization and lack of employment has caused the increase in poverty and as a result addiction and theft in this city. On the other hand, this city has wide potentials for the development of sports tourism. However, no research has been done to investigate the role of sports tourism in the sustainable development of the city of Mashhad, and on the other hand, sustainable development has been placed on the agenda of the management of the city and the entire country. The main goal of the current research is to develop a strategic model of sports tourism in line with the sustainable development of Mashhad. The main question of the article is how the development of sports tourism in the city of Mashhad can bring sustainable urban development to the residents? The current study is exploratory and based on descriptive-survey method. To collect data and information, two library and field methods have been used. In the field method, a questionnaire has been prepared and the desired data and information have been collected. Due to the survey nature of the research, random sampling method has been used and extended to the statistical population. The statistical population of the research includes professors of sports management and tourism, senior and doctoral students of sports management, senior and doctoral students of tourism, as well as managers of agencies organizing travel tours and tour guides and tourist guides in Mashhad. Cochran's sampling method was used to determine the statistical sample size. Based on this method, 371 people were identified as a statistical sample. The reliability of the questionnaire was measured using Cronbach's alpha method, and its value was 0.178. The obtained information has been classified through SPSS software and using the non-parametric chi-square test, the significance of the indicators has been determined and the desired analyzes have been carried out. The results of the article show that the development of sports tourism in the city of Mashhad will have positive effects on the sustainable economic development of the city, the social sustainability of the city, and the physical and environmental sustainability of the city.