نوع مقاله : مقاله علمی -پژوهشی کاربردی
نویسندگان
1 استادیار گروه مدیریت، دانشگاه آزاد اسلامی واحد قائم شهر، قائم شهر، ایران
2 کارشناسی ارشد مدیریت دولتی دانشگاه آزاد اسلامی واحد قائم شهر، قائم شهر، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Abstract
The aim of this study Assess the satisfaction level of tourists from the security services-tourism and Identify areas to improve and expand its services in the coastal cities of Mazandaran province The population consists of all domestic and foreign tourists are Mazandaran province in 1395. Which uses a Kerjeisi & Morgan sample size table, were 384 tourism were selected by random sampling Applied research method is used in this survey, A researcher-made questionnaire was user to collect the required data. Content validity was performed using the method,The reliability of the questionnaire was confirmed by Cronbach's alpha, Analysis of data from one sample t test, multivariate linear regression and Friedman rank test was used, The findings based on t-test showed that tourists from services provided in the areas of security and tourism are satisfied, The results of multiple linear regressionA significant component of any access quality tourism services with a beta coefficient of./164 Tourist attractions with a value of./ 179 Quality and number of hotels and restaurants with a coefficient of./103 Social security with a value of./175 And the psychological security of a value of./199 Has confirmed. According to Friedman test regard to issues of health, creation of free trade zone, use ads to introduce tourist attractions, development banks and facilitate the transport of the most important areas of growth and development of tourism in the coastal towns of Mazandaran province.
کلیدواژهها [English]