نوع مقاله : مقاله علمی -پژوهشی کاربردی
عنوان مقاله English
نویسنده English
Event-based tourism as an emerging branch of cultural tourism, holds significant potential for the sustainable development of local communities, the preservation of intangible heritage, and the reinforcement of cultural identity. Within this framework, indigenous rituals, such as the Pirshaliar Ceremony in the Uramanat region are prime examples of ceremonial events that play a pivotal role in attracting tourists, generating local income, representing national historical identity, and strengthening social ties. This article aims to analyze the dimensions of the Pirshaliar Ceremony's influence on the development of event-based tourism by examining its ritualistic elements, cultural-historical context, the role of community participation, and media representation. The research employed a mixed-methods (qualitative-quantitative) approach, utilizing documentary and library data, semi-structured interviews with officials and visitors, and visual content analysis. The quantitative section, used for evaluating patterns and estimating fit indices, was conducted using the AMOS software. The findings indicate that the Pirshaliar Ceremony, by leveraging its rich symbolic load, cohesive ritualistic structure, and deep connection to regional identity, has successfully established itself as a significant cultural attraction at the national and international levels, effectively imaging the citizens' spatial identity and the existing atmosphere. However, challenges such as the disruption of the traditional order of the ceremony and weaknesses in tourism infrastructure and event management have hindered the full utilization of its potential. Ultimately, the article emphasizes the necessity of adopting an integrated and participatory management approach to preserve the authenticity of the ritual and develop the necessary infrastructure for sustainable tourism in the region.
کلیدواژهها English
